about the region

Centrally located the West Midlands is a region of great multi-cultural diversity, affording the visitor an unprecedented choice of cuisine, music and sights - The region is full of surprises just waiting to be experienced.

Cosmopolitan Birmingham at the heart of the region is a newly regenerated city, now regarded as one of the most exhilarating destinations in Europe, with fabulous nightlife and enviable shopping; but the West Midlands also consists of many rural areas, beautiful countryside within shire counties such as Herefordshire, Staffordshire and Warwickshire - home to some major attractions, places of cultural interest and historical significance.

about the west midlands region