attractions and days out
Bullring
The new Bullring shopping centre opened on September 4, 2003 and features a dramatic new landmark building, a branch of Selfridges department store. The store is a novel, futuristic design clad in 15,000 shiny aluminium discs.
The shopping centre is comprised of two main buildings which are connected by an underground passage lined with shops. Touchscreen computers are located through out the building which provide a service where the user can search for the location of a certain store or browse a map of the building.
The centre contains over 160 of the most innovative and desirable shops and contains 25 restaurants. Besides the flagship Selfridges store, Bullring houses one of only six Apple Stores in the UK, a large Currys.digital and Debenhams.
In the new Bullring's first year in service, it recorded 36.5 million visitors, making it the most visited shopping centre outside the West End of London. This exceeded even the most optimistic predictions, and for the Bullring's supporters has justified the £530 million cost of building it. The new Bullring is now one of Europe's largest city centre shopping centres.
